Emirates FA Cup final to be renamed to honour Heads Up campaign


“His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline
and Group, said: “Emirates has a longstanding partnership with The FA and the utmost respect for The
Duke of Cambridge and his mission to destigmatise mental health through the Heads Up campaign.
We are happy and honoured to donate our use of the FA Cup title, and use this platform to raise
awareness for such an important cause. With the challenges that the world is facing this year, it’s more
relevant than ever for us to use our global reach to inform and unite people around mental

“Mark Bullingham, The FA’s chief executive said: “After several difficult months for many throughout
the country, mental health wellbeing is more important than ever. We are delighted that, thanks to
the support of Emirates, we are able to dedicate The FA’s showpiece fixture in the men’s football
calendar to Heads Up. I would also like to thank the BBC and BT Sport for their support for the
campaign, as they share our passion to combat this important issue. Together we will encourage
people to talk about mental health, striving to remove the stigma that exists around it. The Duke of
Cambridge has always wanted to start the biggest ever conversation on mental health. Renaming the
FA Cup in this way, with millions around the world watching, is our way to help stimulate this


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