Man Utd reforms season-ticket policies to offer fans more choice

Further flexibility will be provided by the launch of a ticket buy-back scheme, allowing fans to sell unwanted season tickets back to the club on a match-by-match basis where there is demand. This will be in addition to existing policies which enable tickets to be forwarded to Official Members or donated to Manchester United Foundation.

Collette Roche, Manchester United chief operating officer, said: “When the Fans’ Advisory Board (FAB) asked us to review our Season Ticket policies, we were pleased to work with them to explore options for providing fans with more choice and flexibility. We recognise that not all Season Ticket-holders are able to attend every home game over the course of the season, and given the high demand, we want to increase the opportunities for Official Members to access seats that would otherwise go unused.

“We have listened to fans’ opinions and worked closely with the FAB and Fans’ Forum to agree reforms that will allow each Season Ticket holder to choose the option that works best for them. We believe this new offer provides flexibility and fairness for both our Season Ticket holders and Official Members.”