Launch of the Premier League Fan Engagement Standard

KEY CONTACTS FOR FAN ENGAGEMENT AT UNITED

NBLO and Chief Operating Officer: Collette Roche
Chief Communications Officer: Ellie Norman

Head of Fan Engagement: Rick McGagh

Supporter and Disabled Supporter Liaison Manager: Michael Leneghan

MU Foundation CEO: John Shiels

Get in touch: feedback@manutd.co.uk

OUR FANS’ ADVISORY BOARD AND FANS’ FORUM

We are proud to have been the first Premier League club to establish a Fans’ Advisory Board (FAB), something we believe will help us make better decisions and bring fans closer to the club. The FAB, which held its first meeting in January 2022, is key to our ability to engage with fans with its focus being to provide effective, confidential and in-depth consultation between the club and a group of respected fan leaders and to provide counsel to the club’s leadership on relevant strategic matters.

So far FAB has already discussed topics such as stadium redevelopment, fan share plan, capital needs and the club’s vision and objectives.

The FAB will provide advice and support to the club’s leadership in developing and delivering key projects pertaining to fan interests, including but not limited to:

(a) competition matters;

(b) enhancing the fan experience (physical and digital);

(c) stadium development projects;

(d) sustainability, corporate and social responsibility initiatives;

(e) improving fan products and services (including ticketing and membership products and pricing);

(f) football governance; and

(g) fan share ownership.

The FAB, which meets 4 times per year, is comprised of:

7x fan members:

– A fan Co-Chairperson

– Two elected Fans’ Forum members

– Two representatives appointed by the Manchester United Supporters Trust (MUST)

– Two joint club-fan co-appointees

7 x club members

– A club Co-Chairperson

– Up to five senior club representatives

– One of the club’s Executive Co-Chairmen will attend FAB meetings on a regular basis (at least one per season)

1x special advisor to the co-chairs

We are in the process of reviewing the operation and Terms of Reference of the FAB after its first year of operation.