Carlo Micallef, CEO of the Malta Tourism Authority, shared this view, outlining the massive potential of this partnership following the devastating impact of the Covid-19 pandemic.
He said: “During the months of the pandemic, the MTA had to think out of the box to maximise the potential of this partnership, in a time when sport worldwide was at a standstill. This was done through various initiatives, of a digital nature, aimed at giving visibility, engagement and exposure to the beauty of the Maltese Islands across Manchester United’s fanbase around the world, especially in the Asian region, where Manchester United is recognised as one of the strongest sports clubs. As we go into the next five years of this partnership agreement, we look forward to exploring previously-untapped opportunities to continue maximising on this international partnership.”
He added that the partnership also aims to benefit future generations of footballers.
“VisitMalta will be extending the Manchester United experience making it available to up and coming local football players thanks to collaborations with the Manchester United Soccer Schools, building on the experience which we have given to young local footballers last year.”