Humanrace adidas launch new Man Utd collaboration 23 October 2020

The collaboration is unified by the hand-painted aesthetic, which was central to the process led by Pharrell, with the iconic collaboration redesigned in a traditional artistic format. Starting out on a simple cotton t-shirt, the reverse engineered design process was centred around a raw, human and expressive hand-drawn technique on a simple piece of canvas. All intricate details are reimagined in paint format, from club crest to partner logos, to create a look unified by style.

Speaking about the collection, Pharrell Williams said: “History is what shapes the future, and sometimes in order to look forwards, first we need to look back. The most important part of the process with this collection was to learn of each club’s legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the collaborations are symbols of the five clubs’ legacies and a true celebration of the universality of sport.”