Digital collectibles explained for fans as Man Utd engages in new era of NFTs, blockchains and Web3

Surely a JPEG can’t be that valuable?


Before NFTs came onto the scene, there was nothing to stop you from saving a digital file like a JPEG with the right-click of your mouse, swiping it from Google and calling it your own. That file is effectively valueless. With NFTs, the value lies in the token behind the file – your proof of authenticity and ownership. NFTs allow digital products to share similarities with physical, real-world items, unlocking the concept of digital collecting.